Introduction. The advertising and information space is impossible without communication processes, in particular data exchange, the purpose of which is to ensure the understanding of information created, transmitted and received by people. Problem. The formation of communication processes does not take place without specialists capable of working in the media industry in conditions of advanced computerization. The aim of the work is to determine the features of the formation of communication competence; the presentation of approaches and recommendations for improving the methodology of training advertising specialists and the results of its approval. Methods. The classification and analytical method was used; questionnaire surveys, graphic and structural analysis, logical generalization. Results. One of the general competencies of the specialization «Advertising and public relations» is the acquisition of skills in the use of information and communication technologies. The purpose of using software products is to: provide students with tools for professional work; intensify the task performance process; stimulate the development of creative abilities; formation of critical thinking regarding the analysis of media products. In the conditions of a pandemic and martial law, classes take place via Zoom, using the Viber and Telegram applications, e-mail. Among the problems there are: high cost of licensed programs; selection of software products suitable for use as a learning tool; professional and pedagogical qualification of teachers. Conclusions. Education with the use of the latest technologies acts today as a component of student training in accordance with the social orders of our time. This approach forms a new «computer» intelligence, including in the field of media product creation.

Introduction. Military aggression and the prolongation of the coronavirus pandemic have created a deep economic depression for businesses, including property losses and future prospects. Problem. The urgent task is to develop insurance tactics and priori insurance products that will help protect and further restore the business through compensation payments, which led to the relevance of the article. The aim of the research is formulation of insurance directions as tools of compensatory protection against external threats and risks. Methods. General scientific and analytical research methods are applied. Results. The subjects and objects of insurance were identified in conditions of external challenges, threats and instability. Areas of cooperation between insurers and hospitality entities were considered. Diagnostics of the services of insurance companies and the state of the insurance market as a whole have been carried out. Recommendations on diversification of insurance products are provided, taking into account the dangers of military aggression and the corona virus pandemic. Conclusion. In the conditions of a military attack and the escalation of the pandemic, the development of insurance and the formation of compensation capital is a promising task. Scientifically based results are presented that comprehensively solve an important theoretical and applied problem of the development and implementation of insurance and diversification of insurance products: adaptation to difficult conditions and prevention of financial, operational and reputational losses. The subjects of the hotel industry should consider all possible ways of ensuring business and development prospects in the post-war period through insurance reimbursements.

Introduction. After introduction of martial law, the State Customs Service works 24/7 and performs its tasks. At the legislative level, a significant number of normative legal acts have been adopted, which not only simplify the procedure for customs clearance of goods and vehicles, but also provide certain benefits for importers. These measures are aimed at providing the population and the Armed Forces of Ukraine with everything necessary during the war. Problem. Under martial law, customs procedures for the customs clearance of goods have been changed, which were mainly related to the simplifi­cation of the procedure for importing certain types of goods. In particular, the customs clearance of humanitarian aid cargoes has been simplified, changes have been made to the taxation of passenger cars, motor gasoline and diesel fuel, provision of the Armed Forces of Ukraine with everything necessary during the war, etc. This requires detailed analysis and study. The aim of the article is to study and systematize information on the specifics of customs affairs under martial law. Methods. The information base contains scientific publications of domestic scientists, normative legal and legislative framework of Ukraine. The methods of analysis and synthesis, scientific generaliza­tion and comparison are used. Results. The activities of customs authorities in ensuring the implementation of customs policy in the conditions of martial law are analyzed. An analysis of export-import trends in Ukraine was carried out. Legislative innovations related to simplification of customs procedures, reduction of time standards for customs formalities and prompt implementation of customs clearance of various groups of goods are characterized. Proposals have been developed to improve the activities of the Ukrainian customs. Conclusions. Customs authorities need to strengthen cooperation with authorities and businesses in order to eliminate bottlenecks. The work of the Ukrainian customs must be synchronized with the customs administrations of the EU countries, which will make it possible to speed up the passage of goods across the borders and promote international trade as much as possible.

Introduction. In recent years, Ukraine has been steadily developing and achieving success as a promising player in the world market of information technologies. And as the remote workforce and digitization of operations become priority areas of business, Ukraine’s role in the current efforts to restructure the global economy will grow. Problem. With the beginning of full-scale Russian hostilities in Ukraine, the domestic IT sector remains one of the few that can continue to support the national economy, so the study of the state, functioning specifics and risks of the Ukrainian IT sector in war conditions should be taken into account when forming prospects for the further functioning of the industry. The aim of the article is to determine the specifics of the functioning and importance of the IT sector in the economy of Ukraine before and during full-scale military operations, to identify the problems caused by the war, the impact of the war on the labour market in the IT segment, and develop proposals for their solution. Research methods are general scientific and special methods. Results. The dynamics and trends of the Ukrainian IT sector before the start of full-scale military operations were considered, the foreign trade in IT services of Ukraine was analysed for 2017–2021. The demand for IT specialists before and after the start of full-scale military operations on the territory of Ukraine was compared, the main problems of the IT sector, caused by the war, were identified. The contribution of Ukrainian IT companies to the economic stability of Ukraine is analysed. Conclusions. The main factors of the stability of the Ukrainian IT sector remain as follows: the effective crisis management of IT companies, the remote work experience and a positive reputation on the global IT market. For the post-war recovery of the Ukrainian IT sector, it is advisable to use tax benefits and subsidies, venture capital investment (grant aid), mechanisms for intensifying coope­ration between IT companies of Ukraine and foreign partners, and the creation of foreign representative offices to promote the domestic IT sector abroad.

Introduction. The world economic system is currently in a state caused by the explosive development of IT technologies against the background of the most difficult challenges for the international economy. Problem. In the conditions of globalization, the most important thing for business entities is the formation of an appropriate marketing strategy for exiting and managing international markets with maximum results and minimum losses. The aim of the article is the formation of a marketing strategy for entering the international market of domestic enterprises that provide IT services, as well as the development of promising methods of lead generation through the use of innovative advertising technologies. Methods. The dialectical method of scientific knowledge and a number of general scientific and special research methods are applied. Results. To improve the efficiency of the international marketing system in the IT sphere, the short-term forecasts should be as close as possible to reality, which largely depends on the methodology of marketing planning and forecasting. SOSTAC is a well-structured, relevant model of actions that describes all the necessary steps for developing a marketing strategy and which should be followed when entering foreign markets. A model of marketing management during participation in international business in the IT sphere is proposed, which is built on innovative business principles. Conclusions. The presented model of marketing management during participation in international business in the IT sphere, which is built on innovative principles, allows systematizing all marketing actions and measures and forming a program for their implementation not by chance, but in a complex format which will allow taking into account the risks of the functioning of international business entities processes and develop programs to reduce and overcome them. Therefore, there is an opportunity to effectively work with the entire network of development of goods and markets in the IT sphere, which will provide an opportunity to identify new attractiveness of activities and conduct an effective assessment of them from the position of compliance with the general goals and resources of the business entity in the IT sphere.

Introduction. A significant share of the foreign trade turnover of Ukraine belongs to the import of goods, which was negatively affected by the war in Ukraine. The Verkhovna Rada of Ukraine constantly makes changes to the legislation, which requires business entities to promptly make effective mana­gement decisions. Problem. The object of the study is the import operations of goods, the volume of which decreased with the introduction of martial law in Ukraine. The aim – analysis of changes in the legislation on the import of goods under martial law, currency restrictions on import operations and their impact on the increase in demand for imported goods by business entities. Methods. The research methodology involves the analysis of data on the value of imports during the months of the Russian military aggression, as well as temporary changes in legislation. Results The general structure of Ukraine’s imports during the first six months of the russian aggression was considered. The data of the National Institute of Strategic Studies on the import of goods compared to the same period in 2021 were analyzed. The factor in the decrease in import volumes is the introduction of the martial law in Ukraine and the ban on any import of goods from the russian federation. In order to make effective decisions regarding the implementation of foreign economic activities, including the import of goods, changes were constantly made to regulatory and legal acts. Changes in the legislation made it possible to facilitate the procedures for declaring certain goods when crossing the customs border, to simplify the documentation of goods and to exempt goods from taxation for the implementation of measures to ensure national security and defense. Conclusions. The war in Ukraine had a negative impact on the development of the economy and interna­tional trade. There was a change in the focus of the import of goods, as primarily critical import goods were imported. The Verkhovna Rada of Ukraine constantly made changes to the normative legal acts, which made it possible for business entities to import goods and settle accounts with non-residents.

Introduction. The accumulated experience in the field of information protection, as well as new requirements for the construction of the information security policy of companies allowed to develop quite effective recommendations for the construction of the information security management system. Problem. The central process in the information security management system of corporations is the «Event Management» process. Only a competent organization of this process can ensure the proper level of the entire sequence of stages of the effective functioning of the corporate information protection system, covering all actions during the entire life cycle of an information security event; from planning, training and raising awareness to detection, response and training at information security events. The aim of the article is theoretical and methodological substantiation of the expediency of introducing the Information Security Event Management process in the context of the analysis of the global practice of the corporate information protection system. Methods. The following methods were used in the course of research: the methods of the system approach, theoretical generalization and comparison, analysis and synthesis. The information base is the author’s own research, international standards of information security of the ISO/IEC 2700x series, pub­lica­tions in scientific editions and Internet resources. Results. Within the framework of this study, the two most effective options (USA and Europe) for the organization of the Event Management process were analyzed. The conducted analysis made it possible to identify the peculiarities of the organization of each process, its advantages and disadvantages, proved the need for the formation of a compre­hensive approach to the organization of processes. It is justified that a comprehensive approach to the organization of the Event Management process should take into account the interconnection with other management processes and be harmonized with international information security standards. The implementation of this algorithm makes it possible to minimize the potential risks associated with the possible loss of information resources of the corporation. And, therefore, minimizes the potential economic damage caused by non-compliance with the corporation’s information security policy. Conclusions. The conducted research makes it possible to practically fill potential information gaps when creating a system for managing information security of corporations. An additional advantage of the proposed solution is the possibility of using this sub-process as an independent one, which simplifies the procedure of managing information security of the corporation as a whole and contributes to reducing the cost of its construction.

Introduction. The Ukrainian industry does not have sufficient resources to respond to new threats, as a result, the country was not ready for either the COVID-19 pandemic or military aggression from russia, remaining dependent on the supply of strategic goods from abroad. Problem. The absence of a purposeful state policy for the development of industry on an innovative basis makes it impossible to accelerate post-war recovery and structural changes in the Ukrainian economy. Decision making and problem solving require appropriate research. The aim of the article is to identify the main conditions and policy mechanisms that contribute to the accelerated modernization of industry and the emergence of advanced technology industries. Results. Over the past 20 years, the regulatory framework for regulating industrial activities in Ukraine has undergone significant changes (in parti­cular in the context of the implementation of EU legislation); but the adopted innovative development programs either remained on paper or, due to inadequate funding, did not achieve their goal. The contribution of medium- and high-tech industries to the Ukrainian economy has hardly changed and remains extremely low. The solution to the problem of developing advanced technology industries lies in the formation of a dualistic state policy and the creation of fundamental conditions for its implement­tation. This will ensure, on the one hand, the attraction of foreign technologies, and, on the other hand, the capacity building of existing and the creation of new high-tech enterprises. Conclusions. Foreign investments and advanced technologies will accelerate the modernization of production processes and the release of new goods in Ukraine; however not only the scale of their involvement is important. The extent to which foreign investment and technology is integrated into national development plans is critical. Therefore, setting priorities and strengthening the role of the state in their implementation will prevent the dissipation of funds (including foreign donors) for post-war reconstruction and focus capital formation in industries that will ensure high multiplier effects in the economy.